Privacy Policy

Word Bubble Merge

TOYGAMES STUDIO INC. ("we", "us", or "our") operates the mobile game Word Bubble Merge (the "Game"). This Privacy Policy explains what information may be collected when you use the Game, how that information may be used, and the choices available to you.

1. Information We May Collect

Word Bubble Merge may collect limited information necessary to operate, improve, secure, and understand use of the Game. Depending on the version of the Game and the services enabled, this information may include:

• Game and device information: device type, operating system version, language, app version, app-instance or installation identifiers, a randomly generated analytics identifier, and general technical information.
• Gameplay and analytics data: sessions, level starts and outcomes, game progress, moves, mistakes, use of bonuses and special objects, interactions with the Game, and purchase events where purchases are enabled.
• Advertising information: advertising identifiers where available and permitted, ad impressions, ad interactions, rewarded-ad completions, consent preferences, and device or network information used to deliver, measure, and protect advertising.
• Diagnostic information: crash reports, error logs, app state at the time of a crash, device information, and performance information.
• Approximate location: approximate country or region may be derived from an IP address for analytics, security, or localization.
• Purchase information, where enabled: information about in-app purchases may be provided to us by Apple App Store or Google Play. We do not receive or store your full payment card details.
• Support information: if you contact us, we may receive information you choose to provide, such as your email address and the contents of your message.

Game progress and settings may be stored locally on your device. Resetting game progress does not necessarily reset analytics identifiers or delete information already transmitted to our services or service providers.

2. How We Use Information

We may use collected information to:

• Provide and operate Word Bubble Merge.
• Save or restore game progress where supported.
• Understand how players use the Game.
• Improve gameplay, balancing, performance, and user experience.
• Diagnose crashes, bugs, and technical problems.
• Deliver and measure advertisements, provide rewards for completed rewarded ads, and manage advertising preferences and consent.
• Process and validate in-app purchases where enabled.
• Prevent fraud, abuse, and unauthorized activity.
• Respond to support requests.
• Meet applicable legal and regulatory requirements.

3. Analytics and Third-Party Services

Word Bubble Merge uses analytics and crash reporting to understand gameplay, improve level balancing, and diagnose technical problems. These services include:

• ToyGames Analytics: our own analytics service, which receives gameplay events, session information, a randomly generated analytics identifier, and technical information. This identifier helps us understand use across sessions without requiring you to create a player account.
• Google Analytics for Firebase: used to measure app usage and gameplay events. See Google's Privacy Policy and Privacy and Security in Firebase.
• Firebase Crashlytics: used to collect crash reports and diagnostic information, which may include installation identifiers and relevant game state. See Firebase's privacy information.
• Advertising networks and mediation providers: used to serve, measure, and manage advertisements, including rewarded ads. These providers may process advertising identifiers where permitted, technical information, approximate location derived from IP addresses, and ad interactions for ad delivery, measurement, fraud prevention, and personalization where allowed.
• Apple and Google platform services: used for app distribution and platform functionality, and for purchases where enabled. See Apple's Privacy Policy and Google's Privacy Policy.

These providers process information in accordance with their own privacy policies and applicable arrangements with us. Our servers and service providers may also receive IP addresses and related connection information when the Game communicates with their services.

Advertising partners may process information according to their own privacy policies and applicable arrangements with us. The providers and data processed can vary by platform, region, consent choices, and game version. Not every category of information described in this policy is collected in every version.

4. Advertising

Word Bubble Merge includes advertising. Advertisements may include rewarded ads that you choose to watch in exchange for an in-game benefit, as well as interstitials, banners, or other ad formats.

Advertising networks and mediation providers may collect or receive device information, IP addresses, approximate location, advertising identifiers where available and permitted, ad impressions, ad interactions, and information about rewarded-ad completion. This information may be used to deliver ads, measure their performance, limit repeated ads, prevent fraud, and provide personalized advertising where permitted.

Where required by applicable law, we or our advertising partners request consent before using information for personalized advertising or other processing that requires consent. Where Apple's App Tracking Transparency framework requires permission, tracking will take place only after you grant that permission. Non-personalized or contextual ads may still be shown and may involve limited data processing for delivery, measurement, and fraud prevention.

You can manage available advertising, privacy, and tracking permissions through your iOS or Android device settings. Where an in-game consent or privacy-options control is provided, you can also use it to review or change your choices. Withdrawing permission or limiting personalized advertising does not necessarily remove advertisements from the Game.

5. In-App Purchases

Word Bubble Merge may offer optional in-app purchases. Payments are processed by the applicable platform provider, such as Apple App Store or Google Play. TOYGAMES STUDIO INC. does not directly process or store your full payment card information.

6. Data Sharing

We do not sell your personal information.

Information may be shared with service providers that help us operate the Game, such as hosting, analytics, crash reporting, advertising, customer support, fraud prevention, and platform service providers.

We may also disclose information when required by law, to protect our rights or users, to investigate fraud or security issues, or as part of a merger, acquisition, financing, or sale of all or part of our business.

7. Data Retention

We retain information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including operation of the Game, analytics, security, dispute resolution, and compliance with legal obligations.

Retention periods may differ depending on the type of information and the service provider involved.

You may request deletion of personal information associated with the Game by emailing admin@toygames.ca and identifying Word Bubble Merge in your request. We may ask for information reasonably necessary to locate the relevant records and verify the request. We will handle requests as required by applicable law; information may need to be retained where legally required or for legitimate security and dispute-resolution purposes.

Removing the Game or clearing its app data may remove locally stored progress, settings, and identifiers, subject to platform backup and restore behavior. This does not automatically delete information already held by us or service providers; contact us to request deletion of that information.

8. Children's Privacy

Word Bubble Merge is not intended to knowingly collect personal information from children in violation of applicable law.

If you are a parent or guardian and believe that a child has provided us with personal information that should be deleted, please contact us using the information below.

9. Your Privacy Rights

Depending on where you live, you may have rights regarding your personal information, including the right to request access, correction, deletion, or information about how your data is processed.

You may also have the right to withdraw consent or object to certain processing where applicable.

To submit a privacy request, contact us using the contact information below. We may need to verify your request before completing it.

10. International Data Processing

Our service providers may process information in Canada, the United States, or other countries. These countries may have privacy laws that differ from those in your jurisdiction.

11. Security

We use reasonable administrative and technical measures designed to protect information associated with the Game. However, no system or method of transmission over the Internet can be guaranteed to be completely secure.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the effective date shown at the top of this page and may provide additional notice where required.

13. Contact Us

If you have questions, privacy requests, or concerns about this Privacy Policy or Word Bubble Merge, please contact:

TOYGAMES STUDIO INC.
Email: admin@toygames.ca